Score: 54/100

I think this team is on the right track and they are starting to support their franchisees the right way

By: Verified Franchisee

Score: 48/100

I would consider a Mosquito Joe resale with an established customer base. I would NOT recommend starting a new territory from scratch. The required marketing fees in the DMP program will burry a new owner. Fortunately I have enough scale where the DMP fees are not the main issue bc I would be spending this amount on marketing anyways and the DMP program is flexible enough to allow a lot of digital marketing spend. However, being such a specialized service in a time of increased competition has been challenging. Its a "simple" business (but its not easy) and margins are still good, but theres a lot of uncertainty with Neighborly cramming down requirements and there has been a ton of turnover at corporate and their change management has not been great. Theres safety in scale in this business; Subscale operators are up a creek without a paddle.

By: Verified Franchisee

Score: 3/100

Their inept marketing and overall decision-making puts about 10 to 15 locations out of business each year. They suck all the profit out of the company and most owners never renew their contract and just quietly walk away with nothing from what they built. Top performing locations struggle because of outrageous fees (12% royalty), ineffective marketing ($37,000 required spend), and complete lack of support has caused nearly 100% turnover at the corporate level over the last three years.

By: Verified Franchisee

Score: 36/100

Many of the causes for concern expressed in other reviews seem to be at least in the process of being addressed. My lenses are clean and clear; not rose colored nor jaded with cynicism, so I am cautiously optimistic that changes are being made that may improve things. The biggest complaint across the system has forever been the excessive marketing requirements. Recently, changes have been made to the marketing program. There are now more options of tactics being employed, and the franchisees are being given more freedom to choose where our money is spent. In addition franchisees are being assigned local marketing "coaches" to help us choose between those tactics. The complaints of not responding or caring about franchisees and our concerns may have been more about the individuals at the top of this brand, and may be, at least in part, the reason that some of those people are no longer associated with the brand. It remains to be seen whether the "turnover" will be a good thing or not. The new brand president has room to improve, but we have a very small sample size to judge him with. Other charges, such as royalties and national marketing fund are at the top of the spectrum of what I've seen with other franchisors. Overall, I am cautiously optimistic that enough changes will lead to improvements.

By: Verified Franchisee

Score: 36/100

Mosquito Joe has underperformed compared to expectations that were set during the process I went through to buy into the franchise

By: Verified Franchisee

Score: 40/100

The required Marketing spend is too high and too specific to Mosquito Joe as one of their profit centers. It seems that they don’t care if you make profit as long as they collect the fees. For years they have over promised, over charged and under delivered in this area. The new Service Minder Technology is not a good fit for our business model but Neighborly insists it’s best for all their brands. Corporate turnover at MoJo is terrible. They are in danger of imploding with a leadership void. A lot of promises but little delivery. I love this business but Corporate makes it harder than it needs to be.

By: Verified Franchisee

Score: 17/100

No accountability or seeming care in the world from a franchisor that requires 50% of a new business' revenue paid into their specific marketing campaign. ROI is non-existent on their campaign ($2.5k- $3k per acquired customer, with each customer bringing in $800-$1100 per full year of service not sustainable without deep captialization). And that is just the marketing piece. The value they add in system infrastructure is non-existent as well. You find yourself relying on your fellow franchise owner group to muddle through every technical issue and bandaid fix through out the season. As far as the franchisee group goes, there is no combined effort to fight for change within the system. A distinguished few will speak out, but the majority of the larger franchisees posture on the side of new owners while rolling over and accepting hollow awards and belly pats from the franchisor. During the sales process when closing down our business director and vp level individuals would not answer emails for months at a time and ignore calls. (Regardless of deadlines) franchisor postures as though helping you sell territories and business, but denied all buyers. This forced us to relinquish territories back to franchisor (80k equity loss) forcing us to pay this sum and more personally to clear business loan debt. Dont touch this franchise with a 1000ft pole unless you are willing to throw away 30k+/yr/territory for their marketing plan, and have to pay for and run your own effective campaign outside of their 'efforts'. Better off licensing yourself and creating your own business without chaining yourself to what feels like a predatory franchisor. And I dont say that lightly. It feels, given our experience, that they are in it for short term revenue based off territory resale (in some cased branded as new territory) and an unsustainable required marketing spend that puts the business out after 3-4 years so they can repeat the process over again.

By: Verified Franchisee

Score: 3/100

Like a few others, I’ll be pulling the plug this year. Business is not sellable due to marketing plan per franchise agreement. Tied to antiquated software that they tried to replace but apparently didn’t understand what was needed. The corporate office seems to have high turnover rate with key members leaving in the last year. Marketing was completely ineffective last year while mosquito pressure was high.

By: Verified Franchisee

Score: 61/100

The new CEO has lost all control. He doesn’t communicate at all with owners. I have tried to reach out multiple times via multiple channels with no luck. He lets people closed their doors without even a phone call. Pitiful.

By: Anonymous Franchisee

Score: 15/100

If you like paying 35% off the top in royalties and forced marketing that doesn’t work then this company is for you.

By: Anonymous Franchisee

Score: 25/100

Overall very disappointed in the support from the franchisor. I have been a franchisee for 10 years and we are struggling to maintain profitability. The fee structure is astronomical. The Mosquito Joe and Neighborly team are very insensitive to what the franchisees request. There is no humane relationship. Too many franchisees are going out of business. There could be an easy fix, but corporate is not willing to listen or change

By: Verified Franchisee